How nonprofits can tap into the potential of individual giving

Understanding the motivations for individual giving is key to unlocking the benefits of this form of 'microfunding'.

In May 2022, Plustrust and the Centre for Development Policy and Practice (CDPP) concluded a study on ‘microfunding’, or the support provided by individual/family donors to last-mile changemakers.

The central question for the study team was: How can microfunding relationships between individual donors and last-mile changemakers be strengthened and sustained? The study drilled into the relationship from both the recipients’ and the donors’ perspectives.

continue reading: https://idronline.org/article/fundraising-and-communications/how-nonprofits-can-tap-into-the-potential-of-individual-giving/