Infiltrating communalism: Unnoticed takeover of ‘Hindutva Pop’

This analysis explores the subtle but alarming infiltration of Hindutva Pop Culture (H-Pop) into India's social fabric, posing a threat to the nation's longstanding unity in diversity. H-Pop, through catchy songs and influential online presence, normalizes divisive ideologies, particularly targeting minority communities. The artists, often portraying themselves as patriots, enjoy widespread popularity, influencing public opinion and raising concerns about the long-term consequences for India's social harmony. Kunal Purohit's book, 'H-Pop,' delves into this phenomenon, urging collective action to preserve India's essence of unity in diversity.

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