Philanthropic studies predominantly focus on donors, neglecting the perspective of recipients, especially smaller organizations. Reports primarily analyze donor segmentation, motivations, and challenges, with limited attention to receivers, particularly smaller NGOs. This bias reflects the trend of private donor funding favoring larger organizations, leaving out 85% of Indian organizations with turnover below INR 5 crores annually. These smaller entities, led by passionate individuals, lack support for organizational development. One emerging segment in philanthropy is retail donors and family philanthropists, whose giving is increasingly structured and focused on specific areas like education and health.Their funding processes are straightforward, and they prioritize honesty and impact. Despite their potential, smaller organizations struggle to access this funding, despite minimal requirements. Situated in rural and remote areas, they face challenges in financial resilience and accessing institutional and individual support channels
